FACEBOOK & INSTAGRAM ADVERTISING

Turn attention into
meaningful action.

Meta Ads built around your customer, offer and business objective—whether you need qualified leads for a B2B service or profitable sales for a D2C brand.

OUR META ADS APPROACH

Creative, targeting and data—working together.

Effective Facebook and Instagram advertising needs more than a campaign launch. We align the offer, audience, creative angle, landing page and measurement so the team can learn what resonates and improve over time.

Campaign recommendations depend on your product, sales cycle, budget, conversion data and follow-up process.

What we can help with

B2B lead generation campaigns
D2C and eCommerce sales campaigns
Campaign and account audits
Creative testing and ad copy direction
Pixel, Conversions API and event measurement planning
Retargeting and funnel optimisation
Reporting and performance reviews

A BETTER CAMPAIGN FOUNDATION

Built around the
whole funnel.

We look beyond platform metrics to understand whether campaigns are contributing to real business outcomes.

01. Strategy

Clarify the audience, proposition, conversion event and success measures before scaling spend.

02. Testing

Test creative concepts, messaging and audience approaches to gather useful performance signals.

03. Optimisation

Review lead quality or sales data, identify bottlenecks and make evidence-based decisions.

↗ META ADS PERFORMANCE SNAPSHOTS

Campaign data that
puts scale in context.

Selected Meta Ads Manager snapshots supplied for this portfolio. Metrics are historical account-level views across different date ranges and campaigns—not forecasts or guaranteed outcomes.

▤ACCOUNT SNAPSHOT · PURCHASE CAMPAIGN179,677

Purchases recorded

Cost per purchase₹69.83

Purchase ROAS5.10×

↗ACCOUNT SNAPSHOT · MULTI-CAMPAIGN7.11×

Average purchase ROAS shown

Amount spent₹7,27,029.61

Purchases shown8,175

◎ANOTHER ACCOUNT VIEW2.68×

Average purchase ROAS shown

Amount spent₹1,86,171.57

Purchase value₹4,98,708.19

REAL ACCOUNT WORK

Inside the Ads Manager

Actual performance snapshots from campaign accounts managed or reviewed by the team. Account names are blurred to protect client privacy.

SOURCE SCREENSHOTS

Meta Ads Manager campaign performance dashboard with purchase, cost per purchase and ROAS metrics — **Purchase campaign performance**Purchases · Cost per purchase · Purchase ROAS

Meta Ads Manager campaign table showing purchase performance across multiple campaigns — **Multi-campaign performance**Spend · Purchases · Purchase value · ROAS

Meta Ads Manager large campaign portfolio performance view — **Portfolio-level scale**Aggregated campaign reporting snapshot

Meta Ads Manager active campaign delivery and cost results — **Campaign delivery view**Active campaigns · Cost metrics · Results

These are historical snapshots supplied by HN Growth. The date ranges and account scopes differ, so figures should not be combined. Results vary by account, attribution settings, product economics and campaign period.

Structure the funnel

Separate prospecting, retargeting and conversion goals so each campaign has a clear job.

Improve the creative system

Test hooks, product benefits, offers and formats; keep the strongest messages in rotation.

Optimise against business signals

Read purchase cost and ROAS alongside margin, fulfilment, tracking quality and repeat purchase behaviour.

CLIENT BRAND PORTFOLIO

Campaigns across diverse categories

Representative client brands associated with our performance marketing work. Each engagement and platform scope varies.

VedaplusInkod TechDesign TimeSwadeshiwalaDelta Bio ImplantYashvi LifesciencesKTS Pharma LLCChew BeesAUSHVTrueFiBSeed TrustVastuwalkStrikaarAcal PharmaceuticalsTech ElevatorsSherdiwalaHappy MedsPhædrusMerenaC+Y PRO

Source: screenshots supplied by HN Growth. Account names are obscured in the source images. Date ranges differ between screenshots, so figures are presented as separate snapshots and must not be added together. Platform-reported metrics can change with attribution settings and reporting windows.

META ADS KNOWLEDGE HUB

From campaign setup
to profitable decisions.

A practical view of the tools, targeting, creative, measurement and optimisation decisions that shape stronger Facebook and Instagram campaigns.

⌘

Tools & tracking

Build a reliable campaign foundation with the right setup and measurement.

Ads Manager & Business Suite
Meta Pixel, Conversions API & Events Manager
Custom conversions, UTMs and event quality
Advantage+ placements and audience tools
Creative formats: 4:5, 1:1 and 9:16

◎

Audience & targeting

Match audience strategy to your offer, funnel and available data.

Broad and interest-based targeting
Custom and Lookalike Audiences
Website visitor and Instagram retargeting
Cold, warm and hot audience journeys
Location, age, language and demographic choices

↗

Campaign objectives

Choose the campaign goal that matches the outcome you need.

Awareness and reach
Traffic and landing-page views
Engagement, messages and video views
Lead forms, calls and qualified leads
Sales, purchases and app promotion

▥

Metrics & optimisation

Read performance in context instead of reacting to one number.

CPM, CPC, CTR and frequency
CPL, CPA, conversion rate and ROAS
Budget allocation and reallocation
Scaling winners and diagnosing weak results
Reporting and performance analysis

✳

Creative & brand growth

Develop ads that earn attention, communicate value and build trust.

Hooks, primary text, headlines and CTAs
UGC, demos and product-led storytelling
Creative testing and A/B experiments
Creative fatigue and refresh planning
Brand positioning, proof and customer trust

◫

Structure & budgets

Organise campaigns so tests and budget decisions stay understandable.

Campaign, ad set and ad levels
ABO vs CBO and daily vs lifetime budgets
Audience, creative and offer testing
TOFU, MOFU and BOFU funnel planning
Learning phase and delivery troubleshooting

▤

Leads & eCommerce

Connect platform activity to what happens after the click.

Lead qualification and form design
CRM handoff and timely follow-up
Catalog ads, purchase campaigns and retargeting
Sales quality, fulfilment and customer value
Education, D2C, local and service business funnels

⚙

Automation & AI

Reduce manual work while keeping lead handling and reporting visible.

WhatsApp and CRM workflows
Lead routing, alerts and follow-up sequences
Creative research and copywriting support
Reporting workflows and dashboard insights
Rejected ads, tracking and integration checks

A PRACTICAL DECISION FRAMEWORK

Make every campaign
answer a business question.

We use a structured review process to find what is working, what is holding results back and what to test next.

Define the outcome

Agree on the conversion goal, qualified lead or purchase event—and the business metric that matters.

Goal

Validate measurement

Check Pixel/CAPI events, attribution settings, UTMs and the handoff into analytics or CRM.

Track

Test one clear hypothesis

Choose a meaningful audience, creative, offer or landing-page test and allow enough data to assess it.

Learn

Optimise with context

Compare platform metrics with lead quality, revenue, margin and follow-up—not ROAS or CPL alone.

Improve

CHOOSE THE RIGHT OBJECTIVE

One platform. Different business goals.

Awareness · ReachTraffic · VisitsEngagement · MessagesLeads · QualificationSales · PurchasesApp promotion

CONTENT & CAMPAIGN LEARNING

Practical thinking.
Real-world context.

Our approach combines education, implementation and transparent performance reviews. Case studies should always state the campaign period, objective, spend and source of results; no metric is a promise of future performance.

Discuss your Meta Ads ↗

35%

Educational content

Frameworks, strategy and campaign concepts.

25%

Practical tutorials

Setups, tools, troubleshooting and optimisation.

20%

Case studies & results

Context-rich breakdowns using verified campaign data.

10%

Personal brand & opinions

Lessons, point of view and behind-the-scenes decisions.

10%

Tools, updates & AI

New workflows, automation and responsible AI use.

READY WHEN YOU ARE

Let's build a plan around your business.

Tell us about your goals and growth plans.

Let's talk ↗

Turn attention intomeaningful action.